Marketing Specialist - Johnston, IA

Category: Open Deadline: July 8, 2022 Contact: Janet Weeden (515-471-1553) Location: Johnston, Iowa

Starting Range $55,000 - $60,000 annually


The Marketing Specialist is responsible for executing effective marketing initiatives for both Davis Companies: Davis Ag Equipment and Turfwerks.

Essential Functions

  • Utilize SEO and analytics to grow sales through increased website visibility and clicks
  • Create compelling and effective advertisements, brochures, promotional materials, direct mailings, catalogs, videos and digital content
  • Maintain company websites
  • Coordinate sales programs, contests and promotions to align with sales goals
  • Analyze sales and product data to inform marketing strategies
  • Target customers to retain business and utilize marketing campaigns to attract potential clients
  • Support sales staff by providing product information, promotional materials and market trend data
  • Promote new products to customers and staff digitally and in print
  • Work cooperatively with company leaders to develop annual marketing plan
  • Create marketing budget and control expenses accordingly

Other Responsibilities

  • Order and maintain marketing materials and branded wearables inventory
  • Represent company at trade shows, customer events and other business functions
  • Attend meetings and trainings as required


  • Excellent interpersonal skills and the ability to communicate with people at all levels
  • Upbeat disposition, able to galvanize both customers and employees to action
  • Highly adaptable; able to pivot quickly to respond to changes and evolving trends
  • Balance multiple priorities and demands of both dealer divisions (Ag and Turf) simultaneously
  • Able to create content with a high level of effectiveness and accuracy
  • Proficient at using Microsoft Office programs and Adobe Creative Suite, specifically In Design; Constant Contact knowledge preferred
  • Knowledge of video editing and production techniques
  • Consistently meet required deadlines
  • Three years’ experience in a marketing role preferred

Special Considerations

  • In general, work occurs during regular business hours, Monday - Friday; however work outside normal hours, including occasional evening or weekend hours may be required during peak seasons to meet deadlines
  • Overnight travel may be required occasionally to attend company events and visit out-of-state Turfwerks locations
  • The demand of this position often requires a light level of physical endurance. Work requires a minimum exertion of 25 lbs. of force occasionally and 10 - 15 lbs. of force frequently to lift and move objects.
  • Noise level associated with this position is usually quiet
  • While performing the requirements of this job, employee is required to sit for extended periods of time; walking, reaching, bending, stooping, kneeling, crouching are also frequently required

Pay and Benefits

  • Starting range $55,000 - $60,000 annually commensurate with skill and experience
  • Bonus eligibility
  • Medical, Dental, Vision, FSA, Life, Short-Term Disability, Accident, 401(k) with Employer Match, PTO (19 days to start)

Unless otherwise stated, I voluntarily give Davis Equipment/Turfwerks the right to make a thorough investigation of my past employment and activities. I agree to cooperate in such investigation, and release from all liability all persons, companies, or corporations supplying such information. If an offer of employment is given, I understand I must successfully complete a pre-employment criminal background check. I am also aware that I will be required to provide proof/identification that I am eligible to work in the United States. I certify that information given in this application is accurate, complete, and I understand that inaccurate information may be cause for termination if discovered after employment begins.

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