Marketing Specialist - Johnston, IA

 Category: Open  Deadline: July 8, 2022  Contact: Janet Weeden (515-471-1553)  Location: Johnston, Iowa

Starting Range $55,000 - $60,000 annually

Summary

The Marketing Specialist is responsible for executing effective marketing initiatives for both Davis Companies: Davis Ag Equipment and Turfwerks.

Essential Functions

Utilize SEO and analytics to grow sales through increased website visibility and clicks
Create compelling and effective advertisements, brochures, promotional materials, direct mailings, catalogs, videos and digital content
Maintain company websites
Coordinate sales programs, contests and promotions to align with sales goals
Analyze sales and product data to inform marketing strategies
Target customers to retain business and utilize marketing campaigns to attract potential clients
Support sales staff by providing product information, promotional materials and market trend data
Promote new products to customers and staff digitally and in print
Work cooperatively with company leaders to develop annual marketing plan
Create marketing budget and control expenses accordingly

Other Responsibilities

Order and maintain marketing materials and branded wearables inventory
Represent company at trade shows, customer events and other business functions
Attend meetings and trainings as required

Qualifications

Excellent interpersonal skills and the ability to communicate with people at all levels
Upbeat disposition, able to galvanize both customers and employees to action
Highly adaptable; able to pivot quickly to respond to changes and evolving trends
Balance multiple priorities and demands of both dealer divisions (Ag and Turf) simultaneously
Able to create content with a high level of effectiveness and accuracy
Proficient at using Microsoft Office programs and Adobe Creative Suite, specifically In Design; Constant Contact knowledge preferred
Knowledge of video editing and production techniques
Consistently meet required deadlines
Three years’ experience in a marketing role preferred

Special Considerations

In general, work occurs during regular business hours, Monday - Friday; however work outside normal hours, including occasional evening or weekend hours may be required during peak seasons to meet deadlines
Overnight travel may be required occasionally to attend company events and visit out-of-state Turfwerks locations
The demand of this position often requires a light level of physical endurance. Work requires a minimum exertion of 25 lbs. of force occasionally and 10 - 15 lbs. of force frequently to lift and move objects.
Noise level associated with this position is usually quiet
While performing the requirements of this job, employee is required to sit for extended periods of time; walking, reaching, bending, stooping, kneeling, crouching are also frequently required

Pay and Benefits

Starting range $55,000 - $60,000 annually commensurate with skill and experience
Bonus eligibility
Medical, Dental, Vision, FSA, Life, Short-Term Disability, Accident, 401(k) with Employer Match, PTO (19 days to start)

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Unless otherwise stated, I voluntarily give Davis Equipment/Turfwerks the right to make a thorough investigation of my past employment and activities. I agree to cooperate in such investigation, and release from all liability all persons, companies, or corporations supplying such information. If an offer of employment is given, I understand I must successfully complete a pre-employment criminal background check. I am also aware that I will be required to provide proof/identification that I am eligible to work in the United States. I certify that information given in this application is accurate, complete, and I understand that inaccurate information may be cause for termination if discovered after employment begins.

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